In 1999, Ken Carter, a successful sporting goods store owner, accepts the job of basketball coach for his old high school in a poor area of Richmond, CA, where he was a champion athlete. As much dismayed by the poor attitudes of his players as well as their dismal play performance, Carter sets about to change both. He immediately imposes a strict regime typified in written contracts that include stipulations for respectful behavior, a dress code and good grades as requisites to being allowed to...